Nintendо hаs аlwаys been an interesting cоmpany in the gaming industry. While оther big players, such as Xbox and PlayStation, have been fighting over market share by creating ever more powerful gaming systems and better graphics, Nintendo has pursued other gaming strategies that placed them in market spaces with seemingly no competition and creating completely new types of value for gaming, such as family/group gaming with the Wii and hybrid at home/portable gaming with the Switch. Given this description, we could argue that Nintendo was pursuing a (1) _____ strategy, while the other big players (Xbox & PlayStation) were pursuing a (2) _____ strategy.