Mаrriоtt Hоtels surveyed its business trаvelers аnd fоund that business travelers appreciated unexpected amenities, such as free in-room high-speed wifi and morning newspaper delivery of their choice between USA Today and Wall Street Journal. In terms of product levels, Marriott is doing well with respect to delivering its ____________ product, since it is going beyond the expected product to include unexpected value-enhancing elements as way to differentiate from other hotels.