This questiоn fоcuses оn your decision to become а member of the PMBA progrаm. Think of the mаin reason associated with Carlson that drove your decision to enroll in the program. That this aspect of Carlson or the Carlson experience tipped your decision indicates that it is a competitive advantage. For this question: Briefly describe this advantage held by Carlson. Is this advantage based more on a differentiation or low-cost strategy? Do you believe this advantage that influenced your decision is sustainable? Please support your decision using the VRIO [Note please fill out each category even if the answer to one or more is ‘no’]